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Introducing the Smocka by Ocky Olly.

01/01/2012

July 2012


Ocky Olly is the brainchild of Mumpreneur Marilu Wren. Living by the sea in the beautiful South Hams hamlet in Devon, with her husband Gordie and their four children, meant daily trips to the beach, resulting in the damp, sandy clothes and Marilu’s beach bag being full of the weird and wonderful collections that the children had discovered along the way. After years of looking for good quality, durable play clothes for her offspring to wear, Marilu decided she would be better off designing her own and Ocky Olly was born!

Ocky Olly aims to sell a range of inspiring, durable clothing and accessories for young children that capture the imagination of parents as well as helping children to learn and have fun through play and exploration in natural settings. This is something that Marilu feels very strongly about and there is much evidence to support the fact that children who play in natural settings are more independent and have a positive attitude towards the environment,1 whilst also enhancing their ability to concentrate and be more self-disciplined.2

With this in mind, the first product being launched by Ocky Olly, is the Smocka, a unique and practical modern take on the traditional smock top with a retro twist.

The Smocka is a durable, oversized children’s play top, with a waterproof lined front pocket made especially for little explorers who like to collect things (such as leaves, shells etc) and is made from a fleece that is wind-proof and anti-pill - just perfect for the great British outdoors.3

It can also be easily stored, by turning the pocket round the folded Smocka. This keeps the Smocka waterproof, clean and dry when you pop it in your bag, pram or car. Or, after a long day exploring, little ones can even use it as a pillow in the car journey on the way home.  

Initially there will be four styles selling online, for the Summer/Autumn 2012 season, 2 boys’ designs and 2 girls’ designs4. Two further designs are expected in early 2013.

The Smocka is a practical, retro, durable play top which will be treasured by both children and their parents alike. Children can wear them at the beach, the park, or just about anywhere where they can get dirty, collect things and have fun.

For more details visit www.ockyolly.com or follow us on Twitter @ockyolly and find us on Facebook.com/ockyolly. Our videos can also be found on our new YouTube Channel.

 

-ends-

Notes to editor:

 

1)   Play Naturally: A review of children’s natural play by Playwork Partnerships for Play England 2006

2)   Investigating the links between the Natural Environment, Biodiversity and Mental Health June 2007 (report by Dr. William Bird for RSPB)

3)   The Smocka is available in sizes 18 months to 2 years, 2 to 3, 3 to 4 & 4 to 5.

4)   The four designs being launched online are Find the Monkey, Feed the birds, Something Fishy and Magic Wood

 

Please click here www.ockyolly.com/media.asp to visit the media section on our website which holds more press releases, and a wide range of high res. images for your use.

If you would like to interview Marilu, please contact her by:

 

Tel: 01548 312200

Email: marilu@ockyolly.com

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