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Ocky Olly Web Launch


June 2012


Ocky Olly’s new website is now live.


As of today, the Ocky Olly website is now live and raring to go. With a cine film showing parents how our product, "the smocka” is used in action, the World of Ocky Olly club where parents can print off things for their children to do during the school holidays, as well as useful links offering fantastic ideas on how to get children to play outdoors, it is a fun, bright and exciting website for parent’s with little explorers who love to collect things.

The first product, which was launched to trade at Bubble is the Smocka, is a unique and practical modern take on the traditional smock top with a retro twist.

The Smocka is a durable, oversized children’s play top, with a waterproof lined front pocket made especially for little explorers who like to collect things (such as leaves, shells etc) and is made from a fleece that is wind-proof and anti-pill - just perfect for the great British outdoors.1

It can also be easily stored, by turning the pocket round the folded Smocka. This keeps the Smocka waterproof, clean and dry when you pop it in your bag, pram or car. Or, after a long day exploring, little ones can even use it as a pillow in the car journey on the way home.  

Initially there will be four styles selling online, for the Summer/Autumn 2012 season, 2 boys’ designs and 2 girls’ designs2. Four further designs are expected in early 2013.

The Smocka is a practical, retro, durable play top which will be treasured by both children and their parents alike. Children can wear them at the beach, the park, or just about anywhere where they can get dirty, collect things and have fun.

To get a real feel for the smocka and to watch our cine film " Smocka in action”  which was filmed at the gorgeous Hope Cove beach back in April,  visit or follow us on Twitter @ockyolly and find us on Our videos can also be found on our new YouTube Channel.




Footnotes to Editor


1)   The Smocka is available in sizes 18 months to 2 years, 2 to 3, 3 to 4 and 4 to 5.

2)   The four designs being launched online are Find the Monkey, Feed the birds, Something Fishy and Magic Wood


If you would like to interview Marilu, please contact her by:


Tel: 01548 312200